Target Market

I remember a friend’s question when we were just starting this business of ours. Since I am just a first time business woman, before entering the business I have now, I considered and pondered a lot. From the business plans and operating techniques up to how to serve customers by heart (hehe, it’s really important to serve them by heart though sometimes they are really irritating) But, I have this thing in mind until now in its analyzation. My friend asked me “what’s your TARGET MARKET?” Actually, it was just a familiar word I heard when I was in college and doing my feasibility studies. Then, that familiar word has to be truly understood now.

For me, target market is a group of customers or patrons patronizing my products or it can be anyone interested in my services. This is the very first thing to consider when you are putting up a business of your own. Of course, it will not become a business if you don’t have your own customers.

From the first day of the operation of our Computer Shop, while observing every patron we have, we then realize who our target market is. The opening of the shop happened to be in summer season and students and children are on their summer vacation. I have to choose from the markets which are GAMERS, RESEARCHERS and just typical RENTERS doing anything in the net considered as SURFERS. Gamers are a lot in the shop, if you will just notice though they can be deem as Surfers, even with their Facebook accounts they are playing games. So, more than half of the people renting in our shop are included as GAMERS. Maybe because it’s summer vacation and children are not yet ready for their researches. Come month of June we will then see.

Nevertheless, whoever our target market is, for me the most important still is the customer service we are providing our customers.